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Area Sales Manager – Midlands

  • Cambridgeshire
  • Sales & Account Management
Area Sales Manager – Midlands

£37,000 – £44,200 + Generous Uncapped Commission + Company Car + Private Healthcare + Laptop + Phone

Location: Ideally based around Huntingdon, St Neots, Cambourne or Peterborough

Territory: Bedfordshire, Cambridgeshire, Essex, Norfolk, Northamptonshire, Rutland, Suffolk, Warwickshire, Havering, Redbridge and Waltham Forest
Are you an experienced Field Sales professional who thrives on winning new business, building strong customer relationships and exceeding targets?

We are looking for an ambitious and driven Area Sales Manager to take responsibility for an established territory across the Midlands and surrounding areas.

This is an excellent opportunity to join a successful, international business with a strong reputation for quality, innovation and customer service. You’ll inherit an established territory and existing customer relationships, while also having the opportunity to grow the area through new business development. Most importantly, this is a business that invests in its people. You’ll receive a comprehensive 7-week training programme, including two weeks in the office followed by five weeks shadowing experienced Area Sales Managers across the country.

About the Role

As Area Sales Manager, you’ll be responsible for managing and growing your territory profitably, developing existing accounts and identifying new business opportunities.

You’ll be selling a high-quality and innovative portfolio of outdoor playground equipment to a diverse range of customers, including:
  • Schools and nurseries
  • Local authorities and parish councils
  • Housing developers
  • Landscape architects
  • Leisure operators
  • Community groups
You’ll be supported by dedicated internal teams, allowing you to focus on what you do best – building relationships and winning business.

Each Area Sales Manager has access to dedicated sales support, design and contract management resource. A Sales Coordinator will also support two Area Sales Managers and will arrange a significant proportion of appointments, with the remainder being generated by you. The sales cycle is typically around six months, so this role requires someone who is comfortable managing a pipeline, building relationships over time and working towards longer-term commercial wins.

What You'll Be Doing
  • Managing and developing an established geographical sales territory
  • Building strong relationships with existing customers and key stakeholders
  • Identifying and winning new business opportunities
  • Generating and managing your own sales pipeline
  • Attending customer meetings and site visits
  • Delivering professional and engaging presentations
  • Preparing quotations and managing opportunities through to completion
  • Consistently working towards and exceeding monthly and annual sales targets
  • Managing your territory efficiently and profitably
  • Working closely with internal sales, design, marketing and contract management teams
  • Maintaining accurate records using CRM and sales systems
About You

We’re looking for someone with energy, drive and genuine ambition to succeed in field sales.

You’ll ideally have around 3+ years’ field sales experience, although we’re more interested in your attitude, track record and potential than simply the number of years on your CV.

You should be able to demonstrate:
  • A proven track record in field sales
  • Experience of consistently achieving or exceeding sales targets
  • Strong new business development skills
  • Excellent relationship-building and account management abilities
  • Confidence presenting to customers and stakeholders
  • A highly organised and efficient approach
  • Commercial awareness and the ability to manage a sales territory effectively
  • Experience using CRM/sales database systems
  • A proactive, self-motivated and target-driven approach
  • A genuine desire to be a top performer
  • A full, clean driving licence
We’re particularly interested in candidates who have benefited from structured sales training and can demonstrate a stable career history and a commitment to developing within a business. This role would suit someone who is ambitious and wants to build a long-term career rather than someone who regularly moves from role to role.

Why Join?

You’ll be joining a dynamic international business operating across more than 50 countries, with a strong focus on innovation, quality and creating products that make a real difference to children and communities.
You’ll also receive:
  • £37,000 – £44,200 basic salary
  • Generous, uncapped commission
  • Company car
  • Private healthcare
  • Laptop and mobile phone
  • 35-hour working week
  • 25 days’ annual leave plus bank holidays
  • Additional holiday for milestone birthdays ending in a zero
  • Personalised wellbeing support
  • High street discount scheme
  • Employee Assistance Programme
  • Health Cash Plan
  • Comprehensive 7-week training and mentoring programme
  • Ongoing development and progression opportunities
Location & Territory

The ideal candidate will live around Huntingdon, St Neots, Cambourne or Peterborough, providing efficient access across the territory. The role is designed so that, with the right location and effective diary management, you can cover your territory efficiently while returning home each evening.

If you’re an ambitious Field Sales professional looking for a role where you can take ownership of a territory, earn uncapped commission and develop your career with a business that genuinely invests in its people, we’d love to hear from you.

Apply now with your CV and we’ll be in touch to discuss the opportunity in more detail.

Ador Talent is acting on behalf of our client in the recruitment of this position.

Equal Opportunities

We are an equal opportunities employer and welcome applications from all suitably qualified candidates. Due to the volume of applications we receive, we may not be able to respond to every applicant individually. If you have not heard from us within a few weeks, unfortunately your application has not been successful on this occasion.
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